Booking Holdings Inc. (BKNG) Stock Analysis
Over the past 10 years, Booking (BKNG) earnings per share (EPS) grew 12.8% a year, revenue grew 11.3% a year and free cash flow grew 12.0% a year, with an average return on invested capital (ROIC) of 23.5%. BKNG stock trades at $163.45, a P/E of 17.4, below its historical average of 39.0. Analysts' average 12-month price target is $228.95 (+40.1%).
Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals.
Exhibit A Growth Dossier
| Metric | 10yr | 5yr | 1yr | Grade |
|---|---|---|---|---|
| Book Value/Share GrowthBV/S Still negative | -20.0% | -48.8% | -71.5% | F |
| EPS GrowthEPS | 12.8% | 158.6% | 19.5% | A+ |
| Revenue GrowthRevenue | 11.3% | 31.7% | 12.9% | A |
| Cash Flow GrowthCash Flow | 12.0% | 924.2% | 3.2% | A- |
| ROICROIC | 23.5% | 32.7% | 50.8% | A+ |
Exhibit B Valuation Ledger
- Current EPS
- $9.42
- Historical Avg P/E
- 39.0
- Future P/E (used for sticker price)
- Projected EPS (10yr)
- Sticker Price (10yr)
- Price for 15% Annual Return
- Expected Annual Return
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Not investment advice — a structured read of historical fundamentals, not a forecast or recommendation. Always do your own research.
Exhibit C Raw Data (last 10 years)
| Metric | Trend | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | TTM |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book Value / ShareBV/S | $6.82 | $7.87 | $9.02 | $7.32 | $5.45 | $4.76 | $5.97 | $2.78 | -$3.00 | -$4.72 | -$6.84 | -$14.00 | |
| Basic EPSEPS | $2.00 | $1.73 | $1.91 | $3.37 | $4.52 | $0.06 | $1.14 | $3.07 | $4.75 | $7.00 | $6.66 | $9.42 | |
| RevenueRevenue | $9,223,987,000 | $10,743,000,000 | $12,681,000,000 | $14,527,000,000 | $15,066,000,000 | $6,796,000,000 | $10,958,000,000 | $17,090,000,000 | $21,365,000,000 | $23,739,000,000 | $26,917,000,000 | $28,241,000,000 | |
| Free Cash FlowCash Flow | $2,928,316,000 | $3,656,314,000 | $4,374,231,000 | $4,896,000,000 | $4,497,000,000 | $-201,000,000 | $2,516,000,000 | $6,186,000,000 | $6,999,000,000 | $7,894,000,000 | $9,087,000,000 | $9,539,000,000 | |
| ROIC (%)ROIC | 16.6% | 12.7% | 10.7% | 23.1% | 25.6% | -0.3% | 10.2% | 22.9% | 35.2% | 44.1% | 50.8% | — |
The exact underlying data used to compute the growth rates and grades above. The highlighted TTM column is the trailing twelve months through the most recently reported quarter.
Ticker INVESTigator Price Target
Analyst Data
Price Target
Where the stock trades today vs. the range of 12-month price targets from covering analysts.
71 firms rate it — 1 strong buy, 45 buy, 25 hold · Most recent Oct 2026
BKNG Stock FAQ
What is BKNG's stock price target?
The average 12-month analyst price target for BKNG is $228.95, with a range of $188.00 to $270.00. That is +40.1% from the current price of $163.45.
Do analysts rate BKNG a buy?
Most rate it a buy. Of 71 firms covering Booking, the ratings are 46 buy or strong buy, 25 hold and 0 sell or strong sell.
How fast is Booking growing?
Annual growth rates for BKNG. EPS: 12.8% over 10 years, 158.6% over 5 years, 19.5% over 1 year. Revenue: 11.3% over 10 years, 31.7% over 5 years, 12.9% over 1 year. Free cash flow: 12.0% over 10 years, 924.2% over 5 years, 3.2% over 1 year. Book value per share: -20.0% over 10 years, -48.8% over 5 years, -71.5% over 1 year.
What is BKNG's ROIC?
Booking's return on invested capital (ROIC) was 50.8% in fiscal 2025. Its 10-year average ROIC is 23.5%. ROIC above 10% is generally a sign of a business with a durable competitive advantage.
What is BKNG's P/E ratio?
BKNG's current P/E ratio is 17.4, compared with a historical average of 39.0. Trailing earnings per share are $9.42.
What is Booking's market cap and stock price?
BKNG last traded at $163.45 as of October 19, 2026. Its 52-week range is $150.14 to $220.81. Booking has a market cap of $122.81B.
Exhibit D Related Coverage
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Data as of October 19, 2026. Findings are derived from historical fundamentals — not a forecast, not advice. Cross-examine before you invest.
Grades are produced by Ticker INVESTigator's own model from public financial data and are for informational and educational purposes only. They are not investment advice or a recommendation to buy or sell any security. Do your own research.