NIKE, Inc. (NKE) Stock Analysis
Over the past 10 years, NIKE (NKE) earnings per share (EPS) declined 0.5% a year, revenue grew 3.7% a year and free cash flow grew 1.1% a year, with an average return on invested capital (ROIC) of 17.0%. NKE stock trades at $36.83, a P/E of 17.6, below its historical average of 27.0. Analysts' average 12-month price target is $36.80 (−0.1%).
NIKE, Inc., through its various subsidiaries, operates as a global enterprise focused on the design, development, marketing, and sale of athletic footwear, apparel, equipment, and accessories for all ages and genders.
Exhibit A Growth Dossier
| Metric | 10yr | 5yr | 1yr | Grade |
|---|---|---|---|---|
| Book Value/Share GrowthBV/S | 3.6% | 4.8% | 12.6% | C+ |
| EPS GrowthEPS | -0.5% | -10.4% | 7.2% | F |
| Revenue GrowthRevenue | 3.7% | 0.8% | -1.2% | D |
| Cash Flow GrowthCash Flow | 1.1% | -18.2% | -30.0% | F |
| ROICROIC | 17.0% | 15.5% | 10.7% | A- |
Exhibit B Valuation Ledger
- Current EPS
- $2.09
- Historical Avg P/E
- 27.0
- Future P/E (used for sticker price)
- Projected EPS (10yr)
- Sticker Price (10yr)
- Price for 15% Annual Return
- Expected Annual Return
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Not investment advice — a structured read of historical fundamentals, not a forecast or recommendation. Always do your own research.
Exhibit C Raw Data (last 10 years)
| Metric | Trend | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | TTM |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book Value / ShareBV/S | $7.03 | $7.33 | $5.91 | $5.59 | $5.06 | $7.93 | $9.49 | $8.92 | $9.43 | $8.88 | $10.02 | $10.25 | |
| Basic EPSEPS | $2.21 | $2.56 | $1.19 | $2.55 | $1.63 | $3.64 | $3.83 | $3.27 | $3.76 | $2.17 | $2.10 | $2.09 | |
| RevenueRevenue | $32,376,000,000 | $34,350,000,000 | $36,397,000,000 | $39,117,000,000 | $37,403,000,000 | $44,538,000,000 | $46,710,000,000 | $51,217,000,000 | $51,362,000,000 | $46,309,000,000 | $46,398,000,000 | $45,891,000,000 | |
| Free Cash FlowCash Flow | $1,953,000,000 | $2,535,000,000 | $3,927,000,000 | $4,784,000,000 | $1,399,000,000 | $5,962,000,000 | $4,430,000,000 | $4,872,000,000 | $6,617,000,000 | $3,268,000,000 | $2,184,000,000 | $2,105,000,000 | |
| ROIC (%)ROIC | 22.8% | 22.7% | 11.8% | 25.2% | 11.5% | 20.9% | 19.9% | 16.8% | 18.5% | 11.6% | 10.7% | — |
The exact underlying data used to compute the growth rates and grades above. The highlighted TTM column is the trailing twelve months through the most recently reported quarter.
Ticker INVESTigator Price Target
Analyst Data
Price Target
Where the stock trades today vs. the range of 12-month price targets from covering analysts.
73 firms rate it — 1 strong buy, 33 buy, 31 hold, 8 sell · Most recent Oct 2026
NKE Stock FAQ
What is NKE's stock price target?
The average 12-month analyst price target for NKE is $36.80, with a range of $19.00 to $60.00. That is −0.1% from the current price of $36.83.
Do analysts rate NKE a buy?
Opinion is mixed. Of 73 firms covering NIKE, the ratings are 34 buy or strong buy, 31 hold and 8 sell or strong sell.
How fast is NIKE growing?
Annual growth rates for NKE. EPS: -0.5% over 10 years, -10.4% over 5 years, 7.2% over 1 year. Revenue: 3.7% over 10 years, 0.8% over 5 years, -1.2% over 1 year. Free cash flow: 1.1% over 10 years, -18.2% over 5 years, -30.0% over 1 year. Book value per share: 3.6% over 10 years, 4.8% over 5 years, 12.6% over 1 year.
What is NKE's ROIC?
NIKE's return on invested capital (ROIC) was 10.7% in fiscal 2026. Its 10-year average ROIC is 17.0%. ROIC above 10% is generally a sign of a business with a durable competitive advantage.
What is NKE's P/E ratio?
NKE's current P/E ratio is 17.6, compared with a historical average of 27.0. Trailing earnings per share are $2.09.
What is NIKE's market cap and stock price?
NKE last traded at $36.83 as of October 19, 2026. Its 52-week range is $31.97 to $70.44. NIKE has a market cap of $54.70B.
Exhibit D Related Coverage
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Data as of October 19, 2026. Findings are derived from historical fundamentals — not a forecast, not advice. Cross-examine before you invest.
Grades are produced by Ticker INVESTigator's own model from public financial data and are for informational and educational purposes only. They are not investment advice or a recommendation to buy or sell any security. Do your own research.