ServiceNow, Inc. (NOW) Stock Analysis
Over the past 10 years, ServiceNow (NOW) earnings per share (EPS) grew 76.5% a year, revenue grew 29.4% a year and free cash flow grew 35.1% a year, with an average return on invested capital (ROIC) of -1.2%. NOW stock trades at $141.97, a P/E of 37.8, below its historical average of 222.7. Analysts' average 12-month price target is $153.78 (+8.3%).
ServiceNow, Inc. specializes in delivering cloud-based solutions designed to streamline and automate critical business services for organizations across the globe.
Exhibit A Growth Dossier
| Metric | 10yr | 5yr | 1yr | Grade |
|---|---|---|---|---|
| Book Value/Share GrowthBV/S | 32.8% | 34.6% | 15.6% | A+ |
| EPS GrowthEPS | 76.5% | 69.7% | 35.0% | A+ |
| Revenue GrowthRevenue | 29.4% | 24.1% | 22.2% | A+ |
| Cash Flow GrowthCash Flow | 35.1% | 27.6% | 19.0% | A+ |
| ROICROIC | -1.2% | 6.7% | 9.0% | C |
Exhibit B Valuation Ledger
- Current EPS
- $3.75
- Historical Avg P/E
- 222.7
- Future P/E (used for sticker price)
- Projected EPS (10yr)
- Sticker Price (10yr)
- Price for 15% Annual Return
- Expected Annual Return
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Not investment advice — a structured read of historical fundamentals, not a forecast or recommendation. Always do your own research.
Exhibit C Raw Data (last 10 years)
| Metric | Trend | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | TTM |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book Value / ShareBV/S | $0.73 | $0.47 | $0.91 | $1.25 | $2.16 | $2.80 | $3.64 | $4.94 | $7.42 | $9.22 | $12.38 | $12.07 | |
| Basic EPSEPS | -$0.25 | -$0.55 | -$0.17 | -$0.03 | $0.67 | $0.12 | $0.23 | $0.32 | $1.70 | $1.38 | $1.69 | $3.75 | |
| RevenueRevenue | $1,005,480,000 | $1,390,513,000 | $1,933,026,000 | $2,608,816,000 | $3,460,437,000 | $4,519,484,000 | $5,896,000,000 | $7,245,000,000 | $8,971,000,000 | $10,984,000,000 | $13,278,000,000 | $14,732,000,000 | |
| Free Cash FlowCash Flow | $225,860,000 | $31,509,000 | $485,645,000 | $562,227,000 | $898,391,000 | $1,354,082,000 | $1,792,000,000 | $2,173,000,000 | $2,704,000,000 | $3,415,000,000 | $4,576,000,000 | $4,580,000,000 | |
| ROIC (%)ROIC | -15.5% | -43.9% | -4.9% | -1.6% | 1.3% | 3.1% | 3.9% | 3.9% | 7.5% | 9.2% | 9.0% | — |
The exact underlying data used to compute the growth rates and grades above. The highlighted TTM column is the trailing twelve months through the most recently reported quarter.
Ticker INVESTigator Price Target
Analyst Data
Price Target
Where the stock trades today vs. the range of 12-month price targets from covering analysts.
69 firms rate it — 60 buy, 8 hold, 1 sell · Most recent Oct 2026
NOW Stock FAQ
What is NOW's stock price target?
The average 12-month analyst price target for NOW is $153.78, with a range of $85.00 to $236.00. That is +8.3% from the current price of $141.97.
Do analysts rate NOW a buy?
Most rate it a buy. Of 69 firms covering ServiceNow, the ratings are 60 buy or strong buy, 8 hold and 1 sell or strong sell.
How fast is ServiceNow growing?
Annual growth rates for NOW. EPS: 76.5% over 10 years, 69.7% over 5 years, 35.0% over 1 year. Revenue: 29.4% over 10 years, 24.1% over 5 years, 22.2% over 1 year. Free cash flow: 35.1% over 10 years, 27.6% over 5 years, 19.0% over 1 year. Book value per share: 32.8% over 10 years, 34.6% over 5 years, 15.6% over 1 year.
What is NOW's ROIC?
ServiceNow's return on invested capital (ROIC) was 9.0% in fiscal 2025. Its 10-year average ROIC is -1.2%. ROIC above 10% is generally a sign of a business with a durable competitive advantage.
What is NOW's P/E ratio?
NOW's current P/E ratio is 37.8, compared with a historical average of 222.7. Trailing earnings per share are $3.75.
What is ServiceNow's market cap and stock price?
NOW last traded at $141.97 as of October 19, 2026. Its 52-week range is $81.24 to $192.97. ServiceNow has a market cap of $146.78B.
Exhibit D Related Coverage
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Data as of October 19, 2026. Findings are derived from historical fundamentals — not a forecast, not advice. Cross-examine before you invest.
Grades are produced by Ticker INVESTigator's own model from public financial data and are for informational and educational purposes only. They are not investment advice or a recommendation to buy or sell any security. Do your own research.